By Sangeet Paul Choudary , Geoffrey Parker, and Marshall Van Alstyne. MarketWatch, The Wall Street Journal, Oct. 10, 2013. We used to live in a world where commerce flowed linearly. Firms added value to products, shipped them out and sold them to consumers. Producers and consumers held distinct roles. Value was created upstream and flowed(…)
By Chrysanthos Dellarocas, Marshall Van Alstyne Communications of the ACM, Vol. 56 No. 8, Pages 25-28 Despite the massive media ink spilled over massive open online courses, the ink spilled by MOOCs themselves remains red. MOOCs lose money. Most are free.3 Universities and venture capitalists subsidize them while searching for the class of the future. This(…)
Technology and business professionals gathered in Cambridge, MA, for the recent MIT Platform Strategy Executive Symposium. The conference, sponsored by Thomson Reuters, Pearson, and International Post Corporation, featured CEO and CTO level speakers from industries including technology, education, and infrastructure. Each outlined how their businesses became or are working to become “platform companies.” The event(…)
Academics gathered from around the world at Boston University to share their latest research into information economics and platform strategy. Topics ranged from patent thickets to content across platforms to an in depth look at bias on Wikipedia. The complete program is available at smgworld.bu.edu/platformstrategy/program/. Photos from the event can be viewed at smgworld.bu.edu/platformstrategy/conference-gallery/.
BY: Sangeet Paul Choudary Why do most social networks never take off? Why are marketplaces such difficult businesses? Why do startups with the best technology fail so often? There are two broad business models: pipes and platforms. You could be running your startup the wrong way if you’re building a platform, but using pipe strategies. More(…)